澳士蘭乳品白領裝屋頂盒牛奶包裝設計
品牌 澳士蘭（廣東·汕頭）
行業 乳品，奶吧，烘焙
服務 鮮奶包裝設計，牛奶屋頂盒包裝設計
北斗設計專注食品行業，為客戶提供“美學”+“認知”多維度全案包裝設計服務。
澳士蘭乳品包裝系統之《白領裝·屋頂盒包裝設計》
屋頂盒系列分為兩個消費群定定位，分別是學生系列與白領精裝系列，如此策劃目的為：第一，在現有的包裝系統中豐富產品線，因為澳士蘭的品牌歷史已有25年，其產品線還是比較單一，不足以滿足當下不同消費者群體的需求，所以借助同一條生產線，生產出兩個系列產品來迎合更精準的消費人群定位。
包裝設計越來越趨向于聚焦傳播及認知，對于乳品的購買，小孩和大人的乳品需求量和對于乳酸菌的吸收是不同等的，所以學生杯系列我們定制為180g，而成年消費群體的為200g。這樣如果是一家子過來消費，那么他可以選小孩的包裝產品給小孩，父母則購買成人的乳品產品，我們不需要解釋，我們在設計上也做了創意區分，比如精裝系列的包裝設計形象比較穩定，注重產品的品質感表現，與兒童的活潑可愛區分開，這就是引導型包裝設計策略。
Beidou design focus on the food industry, to provide "aesthetics" and "cognitive" multidimensional case packaging design services.
Macao silan dairy packaging systems of the hard roof box packaging design
Roof box series is divided into two consumers positioning, respectively is the student and white-collar hardcover series, so the planning objective is: first, in the existing packaging systems and rich product line, because Macao silan brand for 25 years history, its product line is single, not enough to meet the current needs of different consumer groups, so using the same production lines, producing two series of products to cater to more accurate positioning consumer crowd.
Ingredients tend to focus on communication and cognition, rain month for buying milk, dairy demand for children and adults and is different for the absorption of lactic acid bacteria, so students cup series we custom is 180 g, and adult consumption group is 200 g. So if it is family consumption, then he can choose child the packing of the products to the child, parents buy adult dairy products, we don't need to explain, we also made on the design ideas to distinguish, hardcover series image packaging design is stable, for example, pay attention to the quality of the product performance, with lively and lovely children, this is droved by packaging design strategy.
