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                        酸奶包裝設計的色彩魅力

                        發布時間:2021-09-15 08:46
                        一款優秀的包裝設計,色彩的吸引力可以起到30%以上的效應,北斗設計在包裝選色上一直遵循“能夠給用戶帶有愉悅的視覺體驗”為基礎,每個產品是有靈魂的,而它的靈魂體現在用戶的體驗之上,所有的用戶都希望通過自己購買的產品帶給自己一種美好的體驗,無論是設計的美學,還是產品的口感,或者是產品本身的文化感染等。

                        比如我們為澳士蘭乳業設計的這款酸奶包裝設計,從色彩上我們希望帶給我們的目標用戶一種清新愉悅的感覺,同時能讓他感受到產品的那種清香美味,所以我們選用了較為清爽的藍色和紫色作為產品的區分色,藍色代表是原味,紫色代表蔓越莓口味,這兩種色彩在酸奶的襯托下顯得很透徹,而且能夠展現出產品的高端品質感。

                        對于這次的酸奶包裝設計,我們的客戶也是非常的喜歡,從提案到落地,都非常順利,這次設計之所以能夠打動我們的客戶,最成功的就是運用色彩的魅力,色彩是最能打動我們的感官體驗,而且在終端陳列也能夠快速被識別。目前大家可以在澳士蘭的專賣店里能夠購買到這款產品,期待代價大家去體驗下這款清新的酸奶包裝設計,產品口感也非常不錯。


                        An excellent packaging design, the attractiveness of colors can have an effect of more than 30%. Beidou Design has always followed the principle of "giving users a pleasant visual experience" in packaging color selection. Each product has a soul. , And its soul is embodied in the user experience. All users hope to bring themselves a beautiful experience through the products they buy, whether it is the aesthetics of the design, the taste of the product, or the cultural infection of the product itself. Wait.
                         
                        For example, we designed this yogurt packaging design for Australia Dairy. In terms of color, we hope to give our target users a fresh and pleasant feeling, while allowing them to feel the fragrance and deliciousness of the product, so we chose The more refreshing blue and purple are the distinguishing colors of the product. Blue represents the original flavor, and purple represents the cranberry flavor. These two colors are very thorough against the yogurt and can show the high-end quality of the product.
                         
                        For this yogurt packaging design, our customers also liked it very much. From the proposal to the landing, it went smoothly. The reason why this design was able to impress our customers was the most successful use of the charm of colors. Colors are the most impressive. Our sensory experience can also be quickly identified in the terminal display. At present, everyone can buy this product in Australia's specialty stores. I hope that everyone will experience this refreshing yogurt packaging design. The taste of the product is also very good.






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